SURFWEAR
Watch on InstagramRUSTY
▶Watch on InstagramUGC CREATOR • SOCIAL MEDIA MANAGER
Content that feels
lived, not staged.
I create energetic content and manage social media for sport, travel and lifestyle brands - from strategy and ideas to filming, editing and publishing.
SPORT✦TRAVEL✦OUTDOORS✦LIFESTYLE✦WELLNESS
01 / BRAND COLLABORATIONSShared with my audience.
Shared with my audience.
Made to feel natural.
Paid partnerships published on my own channels, combining the brand message with my voice, community and real-life experiences.
▶Watch on InstagramTRAVEL FINTECH
Watch on InstagramLAYA APP
▶Watch on InstagramSNOWBOARDING • UNBOXING
GSOU SNOW
WATER SPORTS
Watch on InstagramLAKE TLV
SNOWBOARDING
Watch on InstagramGSOU SNOW
TRAVEL
Watch on InstagramHOSTEL COLLABORATION
SURFWEAR
Watch on InstagramRUSTY
LIFESTYLE
Watch on InstagramAPARTMENT INTEGRATION
SNOWBOARDING • TRY-ON
GSOU SNOW
03 / UGC PORTFOLIO
UGC Videos
UGC created for brands to use on their own social channels and campaigns - from organic product stories to direct-response creative.
04
ABOUT MEI don't just film the adventure.
I don't just film the adventure.
I live it.
I'm Shir - a social media manager, content creator and video editor. For years, I have been traveling around the world while working along the way, and life in motion has shaped the way I see stories, people and brands.
Sport and wellness are part of my everyday life. Surfing, climbing, snowboarding, yoga and travel give me real experience behind the content I create, both in front of and behind the camera.
From the first idea to publishing, I combine strategy, natural on-camera delivery, professional editing and a clear understanding of what makes people stop, watch and care.
10+sports & outdoor disciplines
4content niches managed
100%concept to final edit
UGC Video
Native-feeling videos built around a clear hook, relatable story and purposeful CTA.
Product Demo
Simple, credible product storytelling that shows the experience instead of overselling it.
Travel & Sport
Action-led content grounded in real locations, movement and first-hand experience.
Editing
Fast-paced social edits, subtitles, sound design, color and platform-ready delivery.
RUSTYGSOUSNOWLAKE TLVLAYA APP
ACTIVE PLATFORMS
Let's create something
people enjoy watching.
Message me on WhatsApp ↗Available for UGC, social campaigns and ongoing brand collaborations.
More than posting.
A complete content system.
I help brands turn ideas into a consistent social presence - combining strategy, content planning, filming, editing, publishing and performance-focused thinking.
Talk to me about social media management ↗Content Strategy
Content pillars, audience direction and a practical plan built around the brand's goals.
Content Creation
Concepts, scripts, filming and editing for Reels, posts and Stories.
Publishing & Management
Content calendars, platform-ready publishing and a consistent brand voice.
Paid Media Thinking
Meta and Google Ads knowledge applied to stronger hooks, messages and creative decisions.
Social media management for ski & snowboard businesses
I managed social media for ski and snowboard businesses while living there during the season. I came up with the ideas, filmed and edited the videos, and appeared in some of them.
Snowboard season 1
Snowboard season 3
Snowboard season 4
Snowboard season 5
Snowboard season 6
Snowboard season 7
Snowboard season 9
Hostels and villas in Central America
Reels created for hostels and hospitality businesses in Panama and El Salvador - from concepts and filming to editing and publishing-ready delivery.
Panama Hostel I
Panama Villa
El Salvador Hostel I
El Salvador Hostel II
Panama Hostel II
Panama Hostel III